FLANNELS has found a new place to call home in England's northern side. Bringing a unique perspective of fashion, beauty, wellness, and luxurious lifestyle to the city of Liverpool, the multi-category retail outlet launched on just a few weeks ago, with the opening day commenting on the 23rd of June.

Taking you back in the history of FLANNELS, founded in 1976 in the North of England, it has become a hub for all fashion lovers and people in general by elevating the shopping experience to the next level.

The multi-brand company, which currently has more than 50 outlets in the UK, is thriving with the establishment of its new flagship chain with far-reaching investment in the city to date.

A building that holds historic fashion heritage, with over seven floors and 120,000 square feet, FLANNELS is wholly prepared for all the fashion fanatics and shopaholics to ensure what it has to offer. 

The platform attributes accessibility, inclusivity, good customer service, and a broader range of options to buyers, and it seems that people will experience the best from the 'just-launched' store.

What’s new?

Along with the store opening, the customers will experience different individual concepts from restaurants to fitness quarters like Barry's Bootcamp – first of its own.

All that is inside a shopping store building with a bonus, and that's a roof terrace where you can witness spectacular city views. Every individual with different tastes will have something to indulge with. It's all for everyone.

Brands like 'Loewe' are making their initial debut with Flannels. From 2022's top-tier brands such as Balenciaga, Jacquemus, Christian Louboutin, Casa Blanca, Fear Of God, and more are on the list; expect exclusive capsule collections and curated showcases. Brands such as Burberry, Off-White, and LA-based brand - Amiri will have their own exclusive pop-up spaces

As we said, FLANNELS is all about accessibility, but how is that actually?

Sometimes finding a perfect pair of jeans is no less hassle than finding a perfect avocado. FLANNELS fill the gap between struggling consumers and the brand with an on-site alteration service with custom tailor jeans across all brands - in a jiffy!

For exclusive collaborations like streetwear with high-end brands, there are concepts like that of "8 Montrose" with a modern hype edit. Take Rick Owens x Converse and Adidas by Pharrell Williams, for example, to give you an insight into the collaborations.

To all the skin care enthusiasts and beauty lovers, there's good news for you too. FLANNELS is opening up a "Beauty Bar" where you can book one-on-one consultations, grab the latest product and just fulfill all your 'beauty-full' fantasies. Make the most out of "Changing Rooms," where you can experiment with high-range beauty products from Kylie Cosmetics, Hermès, Gucci Beauty, Tom Ford, Chanel, and so on. Try not to forget to take a quick snap with the wind machine for that 'Hollywood effect.' Don't worry; you can still get your glammed shot with a quick QR scan later.

Oh! And there are plenty of fragrances from Creed, Le Labo, Frederick Malle, and By Killian in the fragrance zone alongside a dedicated 'tweakments' space, courtesy of celebrity-approved cosmetic doctor -Dr. Esho. All these make the place a one-stop solution.

Fact-o-fact – "FLANNELS" were the innovators behind the world's first Beauty 'Changing Rooms.'

You know where to head if you're around the place and fancy a little shopping spree. The whole multi-category luxury concept holds a sense of newness in Liverpool city.

Not long since the opening day and all the exciting things still await, we're sure it's making your feet eager to rush in. Well, shopping is cardio too, right? Count your money, grab the best deals, and let loose yourself. All we can say is, "enjoy your retail therapy."

Written by : Aseem Shrestha for nclgallery.